As Graphic Designer at Artesands Swim, I led the overall visual direction of the brand. I was responsible for the design of day-to-day marketing assets, and quartely sales and marketing campaigns. I led the design of EDM's, website homepages and assets, social media posts, content creation, large scale POS and window displays, lookbooks, and salesman print assets.

During my time at this role, I was responsible for reimagining the Artesands look and feel. I was tasked to bring the brand to a new elevated and artistic aesthetic that highlighted the quality of the product and created a luxury experience for the curve customer. Working within the existing brand colours and fonts, I reworked the typography treatment, use of brand colours and the relationship between imagery and typography, to create a brand that felt editorial yet still familiar to existing customers.

I rolled this new look out across all touchpoints, as shown in the marketing campaign below.